Client: Indē Wild
Industry: Skincare/Beauty
Founded: 2021
Founder: Diipa Büller-Khosla
The brand
Indē Wild is a premium skincare brand that blends Ayurvedic principles with modern dermatological science. Founded by influencer and entrepreneur Diipa Büller-Khosla, the brand initially launched in the USA with a direct-to-consumer model.
- Founder, Diipa Büller-Khosla
- First product launch in 2021
The partnership
Starting Point
Indē Wild approached Dicebeam to design and develop their original US store for their market debut. After a successful US launch backed by $3 million in seed funding, the brand sought to rapidly expand its global footprint while establishing a cohesive digital presence.
The Challenge
- Successfully enter multiple international markets (UK, Canada, and India)
- Maintain brand consistency across all territories
- Compete effectively against established international skincare brands
- Support new product launches and seasonal campaigns
- Scale operations to match ambitious growth targets
Our Approach
1. Complete Ecommerce development
Dicebeam designed and developed the original US store for Indē Wild’s initial market launch, establishing the brand’s digital foundation. We then expanded our work to create tailored Shopify stores for each new international market, considering regional preferences, regulations, and purchasing behaviors while maintaining brand consistency.
2. Phased Design Implementation
We delivered two comprehensive site designs and shop experiences aligned with different stages of the brand’s growth:
- Initial Launch Design: Focused on brand introduction and core product positioning
- Expansion Design: Enhanced to support a growing product line and international audience segments
3. Full-Service Digital Management
Our team provided end-to-end support including:
- New product launch strategies and execution
- Sales funnel optimization
- Seasonal campaign development
- Ongoing site maintenance and performance optimization
- Customer journey refinement
The Results
Key Outcomes
Successfully launched in the UK, Canada, and India within just 9 months of the initial US release.
From a $3 million seed investment to a valuation approaching $30 million by the end of our two-year engagement.
Positioned Indē Wild as a competitive player in the international skincare market.
Created scalable digital infrastructure capable of supporting the brand’s continued expansion.
