Client: Atlexo
Industry: Luxury Fitness / Travel
Founder: Aygemang Clay (Model and Influencer)
Product: Luxury travel fitness system

The brand
Atlexo offers a premium fitness solution designed for the modern traveler who refuses to compromise on their wellness routines. Founded by model and influencer Aygemang Clay, the brand embodies a bold, minimalist aesthetic that resonates with luxury-focused fitness enthusiasts.

- Agyemang Clay, founder of Atlexo

- Atlexo travel fitness system
The partnership
Starting Point
Aygemang Clay approached Dicebeam with a clear vision for his luxury travel fitness system planned for private launch. Rather than requiring conversion optimization or process refinement, this project centered on bringing Aygemang’s precise vision to life through expert design and implementation.

The Challenge
- Reflect the premium, minimalist aesthetic of his fitness system
- Create a seamless experience that would resonate with his established audience
- Translate his strong visual identity into a compelling digital experience
- Provide a platform worthy of a luxury product launch
- Engage his community while maintaining brand exclusivity
Our Approach
1. Collaborative Vision Development
We worked closely with Aygemang to understand his unique perspective:
- Conducted in-depth workshops to define the brand’s digital expression
- Explored the intersection of luxury, fitness, and travel through design language
- Mapped his existing community engagement patterns to inform website structure
- Identified key design elements that would resonate with his audience
2. Clean, Minimalist Design Creation
Our design focused on creating visual impact through restraint:
- Developed a bold yet minimal aesthetic to showcase product photography
- Created ample negative space to enhance visual content
- Selected a refined typography system to reflect the luxury positioning
- Crafted a color palette that reinforces the premium brand experience
3. Community-Centric Experience
We built features specifically designed to engage Aygemang’s established following:
- Integrated social proof elements to leverage his influencer status
- Created community showcase sections highlighting user experiences
- Developed testimonial features to build credibility
- Incorporated social media integration for seamless community interaction
4. Technical Excellence
We ensured the platform performed as impressively as it looked:
- Built a fully responsive experience optimized for all devices
- Implemented intuitive navigation systems
- Ensured fast loading speeds despite rich visual content
- Created a sustainable technical foundation for future growth
The Results
Key Outcomes

Delivered a digital experience that perfectly embodied the brand’s luxury minimalist aesthetic.
Created consistent brand immersion across all devices, from desktop to mobile.
Successfully integrated social proof and community elements that resonated with Aygemang’s audience.
Provided a platform that could support ongoing digital marketing initiatives and product launches.
Transformed Aygemang’s vision into a high-performing digital experience that maintains his unique aesthetic
